VCCPme – MacMillan Cancer Support
Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and data arm of VCCP, will provide creative and strategic support for the charity’s flagship fundraising event, which has raised over £160m since its inception back in 1990. The work will span all direct activity, including the development of the Coffee Morning Kit, email and digital, as VCCPme seeks to drive both acquisition and retention of Macmillan’s key
